Thursday, December 01, 2005

Online Shopping: What Happened on Cyber Monday?

Free shipping and enticing discounts appeared to have paid off for online merchants, who enjoyed a robust Monday, the official start of the holiday shopping season for electronic retailers. According to comScore Networks, non-travel spending rose 26 percent to $485 million on the Monday after Thanksgiving. Marketers have dubbed the day Cyber Monday as droves of consumers return to the office and use their high-speed Internet connections to click and shop. Analysts said enticements like free shipping and discounts are drawing more people to online shopping.

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